MONIKA

SHOURIE

ABOUT ME

Over 20 years in the creative industry, I have driven projects, teams and creative operations across fashion, home furnishings, and technology for respected agencies and established luxury and lifestyle brands.


With a deep understanding of ever-changing creative language and culture, I am skilled at building and mobilizing teams of creative directors, art directors, designers, project managers, strategists, writers, and multi-media to execute strategies that align with brand goals and deliver high-quality work.

I am a passionate collaborator who is committed to building strong relationships with teams and clients. I focus on cultivating an environment and design culture where teams and partners can produce impactful work together.

Ultimately, I am driven by helping brands define and support their unique creative vision.

WORK HISTORY

Recent

NOV 2010 – MAR 2023

Restoration Hardware (RH)
VP of Digital Creative Project Development & Operations

Corte Madera, CA

Previously held roles Senior Lead, Director & Senior Director, Creative Development

For over a decade, worked alongside leadership, creative directors and design teams to oversee and drive creative project development for all catalogs, digital, print marketing and advertising for all businesses. Focused on the brand’s overall representation across multiple channels - specifically between catalog and digital.

20 YEARS EXPERIENCE

Creative Project Management & Development

Defining creative projects

Integrated brand campaigns

Leading the entire creative workflow

Communication & collaboration

Protect the creative vision

Being creative and innovative

Creative Operations

Cross-disciplinary leadership

Developing a creative culture

Shape and iterate different processes

Recruiting and scaling teams

Operations and planning

Coaching and mentoring

PROJECT AREAS

Brand & Product Storytelling

Brand Positioning & Strategy

Brand Identity & Visual Expression

Brand Guidelines

Book & Catalog Design

Website & E-Commerce Design

Digital & Print Campaigns

UX & UI Design

Retail Expression

Packaging

Competitive Audit

Naming & Messaging

Budget Planning

CONTACT