MONIKA
SHOURIE
ABOUT ME
Over 20 years in the creative industry, I have driven projects, teams and creative operations across fashion, home furnishings, and technology for respected agencies and established luxury and lifestyle brands.
With a deep understanding of ever-changing creative language and culture, I am skilled at building and mobilizing teams of creative directors, art directors, designers, project managers, strategists, writers, and multi-media to execute strategies that align with brand goals and deliver high-quality work.
I am a passionate collaborator who is committed to building strong relationships with teams and clients. I focus on cultivating an environment and design culture where teams and partners can produce impactful work together.
Ultimately, I am driven by helping brands define and support their unique creative vision.
WORK HISTORY
Recent
NOV 2010 – MAR 2023
Restoration Hardware (RH)
VP of Digital Creative Project Development & Operations
Corte Madera, CA
Previously held roles Senior Lead, Director & Senior Director, Creative Development
For over a decade, worked alongside leadership, creative directors and design teams to oversee and drive creative project development for all catalogs, digital, print marketing and advertising for all businesses. Focused on the brand’s overall representation across multiple channels - specifically between catalog and digital.
20 YEARS EXPERIENCE
Creative Project Management & Development
Defining creative projects
Integrated brand campaigns
Leading the entire creative workflow
Communication & collaboration
Protect the creative vision
Being creative and innovative
Creative Operations
Cross-disciplinary leadership
Developing a creative culture
Shape and iterate different processes
Recruiting and scaling teams
Operations and planning
Coaching and mentoring
PROJECT AREAS
Brand & Product Storytelling
Brand Positioning & Strategy
Brand Identity & Visual Expression
Brand Guidelines
Book & Catalog Design
Website & E-Commerce Design
Digital & Print Campaigns
UX & UI Design
Retail Expression
Packaging
Competitive Audit
Naming & Messaging
Budget Planning










